Welcome
If you are interested in joining Enterneering® and using our Signature as an expert, please read the following carefully. This involves the acquisition of rights of joint use in the form of a licence agreement and a service agreement for setting up and maintaining the expert profile. Each expert remains 100% autonomous and independent in their work as a coach, sparring partner or consultant. Nevertheless, the licence agreement includes a commitment to a common code of conduct as well as communication and publication guidelines. Our agreements are based on a subscription model with an annual cancellation option and transparent flat fees. They also include discounted initial conditions to minimise the risks in the first few months. To better understand the nature of a signature for coaches or consultants and the special features of our offer, you should read our article [🡕] on this topic and include it in your consideration of the following content.
SOURCE
We proudly introduce ourselves as the world's first Enterneering® Boutique based in Dubai, Silicon Oasis. Nestled in the heart of the Arabian Peninsula with its world-class infrastructure, we celebrate our individual digital age. With our German roots, a French application landscape, and a strongly engaged workforce hailing from Asia, we leverage a global expert network with digital connectivity spanning all continents.
| Sandy Pfund > 25 years of experience > 12 years as MD Infrastructure, Energy, ICT/SaaS, Engineering Corporate development, strategy, organisation, portfolio management, finance, people & culture, operations | Susan Mertten > 25 years of experience > 20 years in HR/People Industry, Energy, ICT, Tax/Business consulting HR development, people strategy, recruitment, talent management, payroll, finance, employer branding |
HISTORY & CURRENT STEPS
After years of working as executives, we have dedicated ourselves to the vision of serving others to raise their awareness and understanding of effective enterprise leadership in the digital VUCA age. We have integrated our extensive knowledge and decades of practical experience into the comprehensive Enterneering® program.
VISION
'Enterneering®' is equated worldwide with applied enterprise engineering at the top executive level.
MISSION
Empowering entrepreneurs and executives around the globe to work effectively 'on' their enterprise.
ENTERNEERING
Enterneering® is not a product, a method, and a tool!
Enterneering® is a discipline, a field of activity that is specifically dedicated to working 'on' the enterprise system. It therefore reflects one of the core tasks of an entrepreneur or executive with entrepreneurial responsibility.
The Purpose
We are establishing a global mindset and capability-based program for working effectively 'on' the business in the 21st century. We support people in leadership positions with entrepreneurial responsibility to effectively empower themselves and their organisation through the creation of transformational capabilities. We provide qualified experts in coaching and sparring with a holistic knowledge, service, and collaboration platform to successfully support executives in their empowerment.
FOCUS
Enterneering® specifically addresses the three pillars of Culture, People and Organisation. It focusses more on the areas that exist for the entire company and have an impact beyond individual areas, products or projects.
APPROACH
Enterneering® = Enterprise Engineering by supported Self-empowerment.
Target group:
- Entrepreneurs,
- CEO, MD, CXO,
- HR, Organisation,
- Change Officer,
- Transformation Officer.
Main goals:
- Empowering target groups,
- Lifecycle-oriented improvement,
- Serving as coach/sparring partner.
Key results:
- Effective corporate evolution,
- Successful transformation,
- Improved resilience + performance.
Not desired:
- Selling a ‘one and only method’,
- Selling systems, tools, licenses,
- Acting like a specialist consultant.
TOPICS
3 PILLARS (Culture, People, Organisation) with 22 ELEMENTS
In our Enterneering® app, we have compiled a 360-degree overview of the three pillars of culture, people, and organisation. This compilation stems from our years of experience in enterprise leadership. We have crafted a user-oriented guide for entrepreneurs and top executives to better navigate the VUCA world and build resilient enterprises. Through our app, individuals in entrepreneurial roles will gain access to structured and holistic knowledge about the key elements of successful enterprise development in this challenging era.
The app offers users active support for implementation or further development by the experts. The experts are not expected to have memorised all definitions, correlations and recommendations for all 22 elements. However, they should be able to support the user effectively and in a planned manner while dealing with them and during successful implementation. The most important form of support here is a professional navigation and orientation aid as well as support in self-reflection or in analysing the situation to derive relevant action alternatives and measures.
PROCESS AS AN OPTION
Enterneering® does not describe a one-off process, but rather the continuous work of company management on the further development and transformation of the company in its core areas of culture, people, and organisation. Our process is structured in four phases and can be used for implementation or as an example for better understanding. Experts are not obliged to use this process with all clients.
PLATFORM
We consider books, ebooks, social media posts, vlogs, recommendations between users, etc. as a landing gateway to our app. The app is available natively on Google or Apple stores and as a PWA on the Internet. Within the APP, we provide expertise, knowledge, and experience relating to Enterneering® so that visitors at least become users and engage more intensively with Enterneering®. On this basis, we offer users various forms of support through the experts. Users and experts can interact via comments on posts. Experts can make their contributions and users can find suitable experts. No contracts are concluded in the app and no orders or projects are brokered. Users get in touch with the expert of their choice and projects are negotiated and agreed bilaterally.
UNIQUE SELLING PROPOSITION
Protected Trademark and a unique synonym
- a dedicated field of C-suite management
- a dedicated group of experts
- no existing comparable technical term
Highly frequented topic
- VUCA, New Work, Transformation
- Leadership, People Management, Culture
- Change, Growth, Innovation, Resilience
Smart market approach
- State-of-the-art APP (Native + PWA)
- Multiple options for advanced features
- Interacting with target groups
- Collaboration of aligned experts
EXPERTS' SMART COLLABORATION
Independence and flexibility at clients' front
- Each expert acts as a solopreneur
- Agreement between expert and client
- Each expert offers his prices
- Recommended prices for frame formats
Shared vision, mission, and focus
- Each expert acts as a solopreneur
- Agreement between expert and client
- Each expert offers his prices
- Recommended prices for frame formats
Independence and flexibility at clients' front
The expert's alignment creates a strong brand, high identity, and market power. The experts see themselves as bridge builders, companions, and C-suite servants.
Trustful exchange and cooperative support
The experts are solopreneurs but nonetheless one team with a shared commitment (code of conduct). The common focus connects, promotes knowledge transfer, and increases synergy effects. The experts can support each other, realise joint framework formats and complement each other in terms of expertise and time.
EXPERT PROFILE
The expert profiles are created in the APP according to a standardised layout and design. Depending on the number and complexity, they are grouped by region/country; an extended grouping by predefined services can be added. The expert profile area is part of the manual search function for users.
IN-APP PUBLISHED SOLUTIONS
Each expert can serve their clients individually and freely from the framework formats (e.g. Enterneering® TALKS) or solutions published in the APP, as long as it correspond to the approach and purpose of Enterneering®. The solutions and framework formats published in the APP are primarily intended to improve user understanding, facilitate decision-making and provide marketing support. If a specific framework format is used, its published description and the scope of the services included must be compliant with the applicable regulations.
ANCHOR SOLUTION: ENTERNEERING TALKS
Create, moderate, and channel the power and inspiration of the smart combination of regular C-group sparring of C-suite executives and accompanying one-to-one coaching by you as an experienced expert.
Enterneering® TALKS is our ultimate answer to the question of the golden mean between comprehensive, cost-intensive, and often imprecisely calculable consulting projects and occasional further training or ad-hoc coaching.
Benefit from providing a smart and contemporary learning, dialogue and training format for entrepreneurs and executives with entrepreneurial responsibility that is consistently geared towards sustainability, continuity, real practical relevance and comprehensive know-how at C-level.
At a glance
*** Recommended price, please ask your expert. |
- Ideally, each expert has 2-3 talks (pools) with up to 8 clients from different sectors (no competitors).
- Experts can also share or jointly set up pools or represent each other.
- If necessary, clients can switch to another pool with more effective staffing for them.
- With 3 pools, experts still have enough time for other projects or parallel topics. Clients can take advantage of structured C-Suite sparring sessions with real practical relevance.
- Experts can use the talks to better understand the challenges and needs of clients.
- Structured formats like Enterneering TALKS offer high leverage and the ability to scale solopreneurial business.
FAQ
Below you can read the questions that experts have asked us most frequently so far and our answers to them.
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SUMMARY
We have set out to establish an independent and collaborative movement that aims to support managers and entrepreneurs in empowering themselves and their organisations through effective Enterneering®. Our focus is on sparring/coaching people with entrepreneurial responsibility in the areas of culture, people, and organisation.
We offer a smart and brand-new signature format for solopreneurs with attractive entry conditions for early adopters. We are not a project or contract brokerage exchange and we do not sell a well-honed business concept with lucrative profit prospects and general revenue sharing.
We are looking for experienced C-Suite executives/coaches who are passionate about building or expanding their independence, regardless of what we offer. We are looking for individuals who are willing and able to share their extensive expertise in the form of sparring and coaching, fostering equal collaboration with entrepreneurs and CXOs. We are interested in working with individuals who recognise and want to generate a clear benefit and added value for themselves from our collaborative signature platform.
If you have read the above article (incl. FAQ) carefully and are seriously interested in working with us as an Enterneering® expert, please check the following requirements and request an interview to get to know each other.
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