Now and then, business trends have a lot in common with fads: they usually arise out of specific contexts and situations, garner widespread attention, are eventually adapted by companies in a way that is far less application-specific and, in many cases, rapidly lose their enchantment and fade away.
Agility, Self-Organisation & Collective Nonaccountability
One of these trends is the transformation to an agile corporate organisation, which, in recent years, has been forcibly implemented in many places.
Countless commentaries, articles and publications emphasised that the implementation of agile structures was a must for today’s modern corporate organisations. This led to the initiation of comprehensive transformation processes in many companies. Consultants stormed the open-plan offices of these companies, proclaiming the virtues of such methods as Scrum, Design Thinking and Kanban. New roles and terminologies were forged: Agile Coach, Scrum Master, Impediment, Bar Camp, etc. reinforced by the concurrent effects of demographic development and digitalisation. The result was that a collaboration approach originally defined for comparatively small, decentralised development units made its way into the central organising principle of larger, more complex companies. There are, or have been, entrepreneurs and executives who are particularly proud to point to a company-wide dyed-in-the-wool agile organisation.
In some of these situations, people’s views have presumably become considerably more moderate and have yielded to one sobering – likely also logical – realisation or another. Agility and its inherent underlying principle of extensive self-organisation have their limitations. These limitations quickly become apparent in crisis-ridden or economically critical times. During such times, deviations from goals, demotivation, frustration or disorientation can be seen.
The limitations to the applicability of agile organisational and leadership approaches are marked by systemic or human behaviour patterns and reinforced by crisis-related factors. The implementation of instructions, graphics, training or motivational events can overcome them only to a limited extent, if at all. These patterns include such things as the heterogeneity, tasks and roles of organisational units, the personalities and lifestyles of the different people within the organisation, differing value systems within the organisation, evolutionary-oriented patterns in hierarchies and, ultimately, defined responsibilities. In mature corporate structures, converting or changing all these patterns to conform to agile principles can result in a lengthy, costly and possibly even futile transformation process.
Symptoms of Management and Leadership at the Frontier
The following phenomena can be observed when agile organisational forms are not implemented in a manner specific to existing structures and applications but are instead imposed in an ideal-typical, method-dominant, area-wide approach.
Profile gap and performance gap |
Uncontrolled momentum |
The need to belong |
Lack of maturity When companies impose self-accountability and autonomous working on their employees while continuing to maintain conventional hierarchical and behavioural patterns, the result is a mode of work that is far removed from agility and empowerment. These traits, however, are exactly what are desired by those people who are particularly well-suited to an agile work mode – and who may even have been hired for that very reason. And because these people have the qualities that make them perfectly suited for this, they quickly become frustrated and are likely to remain so. Depending on their personal situations, they may react with antipathy, show decreased performance or even leave the company. |
Self-preservation and preferences Does the agile team recognise when it is no longer economically viable and needs to be dissolved? During phases of growth or dynamic reorganisation, these skills are not necessary. But during downturns, realignments or in times of crisis, they are precisely what is required. Suddenly, asking these questions becomes the typical task of the leadership, who must set priorities and take unpleasant decisions. |
Potential emotional conflict |
Collective nonaccountability |
So, what is the golden rule, the right means, the best way? In the VUCA world, there cannot be a single ‘golden rule’. And there has obviously not been one so far. In keeping with the remarks mentioned earlier in this section, mindfulness, flexibility and a healthy dose of self-reflection are always a solid basis when approaching trend-like phenomena. The essential core element of any company is, and remains, the human beings who work there – with their differing abilities, preferences and experiences. As unlikely as it is that everyone in a large organisation will be equally comfortable with agile approaches, it is probably even more unlikely that the willingness and maturity level within the leadership team or at the top of the organisation will be ideally suited for this.
Agility is not a concrete method, recipe or tool.
Rather than being driven by external events and trends, or by idealists and methodologists, business leaders should understand that agility is not a concrete method, recipe or tool. It is actually an organisation’s ability to deal appropriately with change. This ability must be developed and expanded within the framework of a continuous corporate development process.